THE BLOG

lovely to meet you

I’m Dimple STHANKIYA.
FOUNDER OF VOYAGE & SOAP, and A thriving solo mum. I'M ON A MISSION TO CHANGE THE STORY ON WHAT IT MEANS TO BE A WOMAN IN MIDLIFE and ADVISE brands that WANT TO serve thEM BETTER.

After more than 25 years working across strategy, businesses, brands and organisational transformation, I began to see an enormous market opportunity.

Businesses were spending fortunes trying to understand younger consumers while frequently failing to understand the women who already possessed enormous purchasing influence. We're talking Gen X and Millennials.

Employers were talking about talent shortages while experienced midlife employees were questioning whether the workplace still had a place for them.

And women themselves were entering one of the most consequential periods of their lives while being offered a surprisingly narrow conversation centred on menopause, anti-ageing and decline.

Voyage & Soap was built to change that.

It sits on both sides of the midlife equation. On one side is the woman herself.
Through The Midlife Code, Voyage & Soap explores the realities reshaping women's lives through their 40s, 50s and early 60s: longevity, money, power, ambition, work, identity, motherhood, perimenopause, menopause, longevity, healthspan and reinvention.

ADDICTED TO CHILLIES. loves house music and chasing genuine moments of joy under an ibiza sunset. practices YOGA & MEDITATION every damn day, no matter what.

25+ years in STRATEGIC ADVISORY, scaling BUSINESSES to multi-million revenues. now helping MIDLIFE women thrive and helping brands unlock their share of a $600bn+ market.

It's about customers, revenue, product innovation, loyalty, lifetime value, market share and category creation.

Voyage & Soap's work deliberately sits where consumer insight, behavioural strategy, longevity and commercial strategy meet.

And there is a third part of the story.

Work
As careers become longer and AI transforms the workplace, organisations face another midlife challenge: how to retain, reskill and unlock experienced people rather than quietly allowing some of their most knowledgeable employees to become disengaged, overlooked or obsolete.

Through Midlife at Work, Voyage & Soap is extending the same thesis into the workplace: longer lives require us to rethink longer careers.

Together, these pieces create something unusual. Voyage & Soap is building an intelligence, advisory and media ecosystem around one of the defining demographic shifts of our time: modern midlife.

The consumer side gives Voyage & Soap proximity to the women whose lives are changing. The advisory side translates those shifts into commercial intelligence for brands. The workplace side examines what longer lives mean for employers and careers.

And we sit at the centre of all three conversations.

My ambition is to change how society thinks about midlife and to make businesses understand the economic consequences of getting it wrong.

Because the great irony of the midlife woman is this: At precisely the moment the world has historically told her that she should become less visible, she may actually be becoming more economically powerful, more experienced and more consequential than ever.

That's the story Voyage & Soap wants to change.