The Economics of Midlife Took the Stage at Ideas Fest 2026
Dimple Sthankiya led the Ideas Fest panel to discuss the $600bn+ midlife opportunity and why women in midlife are becoming one of the most important economic forces shaping brands, workplaces and growth.
THE ECONOMICS OF MIDLIFE
Growth and transformation for companies navigating changing customers, longer lives and the AI age
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MIDLIFE AT WORK
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THE ECONOMICS OF MIDLIFE
THE CUSTOMER MODEL WAS BUILT FOR A LIFE THAT NO LONGER EXISTS
Midlife is becoming one of the most important economic inflection points in the modern consumer journey. Longer lives are changing what 40, 50 and 60 mean for longevity, healthspan, wealth, work, spending, identity, influence and customer lifetime value. Yet many businesses are still using outdated assumptions about age to understand one of the world's most economically powerful and still profoundly underserved - midlife women.
Workforce longevity, AI readiness and career reinvention
MIDLIFE AT WORK
Take off your ageist blinkers and rethink your midlife talent strategy. Hire her. Back her. Keep her. Your bias is costing you. Highly experienced women in their 40s and 50s come with exceptional skills, experience and energy that will transform your bottom line and culture for the better. Inside The Midlife Talent Labs our immersive half-day and full-day workshops bring leaders, HR, talent teams and midlife women together to tackle the decisions, behaviours and unwritten rules holding progress back
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