Who Decided These Rules Anyway? Time To Shatter Those Midlife Beauty Stereotypes

November 29, 2023

Dimple Sthankiya

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 I am on a mission to Revolutionize the Midlife Experience of Women, Everywhere.

I'm an Entrepreneur, a highly sought-after Coach and Wellness Expert. My favourite role in life is being a thriving Solo Mum to my wonderful son and like you, I am navigating Midlife and Perimenopause.

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Hi, I'm dimple

By following the advice in this post you will learn how to break free from beauty stereotypes in Midlife, embrace your unique beauty and redefine what it means to feel attractive.

Are you a woman of a certain age, caught in the throes of society’s beauty standards? Has the ‘beauty clock’ etched its unyielding power into your consciousness? You’re not alone. In a world obsessed with youth and the ‘right’ kind of beauty, it’s easy to feel lost, invisible and not feel attractive as we age. But here’s a thought – who decided these rules anyway? And isn’t it time you broke the mold and redefined what attractiveness is for yourself?

You Are Never ‘less Than’ Remember That

Consider for a moment, the relentless whisper of beauty stereotypes. The media’s portrayal of beauty, the products marketed to us, the youth-centric language of attractiveness, all subtly conveying one message.  That  the older you get, the less attractive you become.

The result? A perpetual chase after the elusive fountain of youth, a dismissal of your own unique beauty, and a gnawing sense of being ‘less than’. I’ve definitely felt not attractive in my head and that filters through, in the way I walk or the way I am treated by others. But this is the truth – I still look like me. And I am still beautiful so why am I believing otherwise? 

How often have you looked in the mirror, wishing away the laughter lines etched in your skin or the silver threads in your hair? How often have you compared yourself to airbrushed images or younger versions of yourself? This is the tyranny of beauty standards. It robs you of your self-esteem, your joy, and your ability to celebrate your unique self.


Midlife: Let’s Break The Mold

What if we started viewing age as a sign of wisdom, experience, and resilience? What if we chose to embrace our unique beauty, rather than striving to fit into a narrow, outdated definition of attractiveness? Let’s break the mold and shatter these midlife beauty stereotypes. Not with a whisper, but with a roar!

Remember, beauty is not a one-size-fits-all concept. It’s not a well-defined checklist to be ticked off, or a rigid mold to fit into. It’s as diverse as humanity itself. Your beauty lies in your authenticity, your strength, your kindness, your passion, and so much more.

Redefining attractiveness starts with a journey within. It’s about tuning out the external noise and listening to your inner voice. It’s about accepting and celebrating your unique beauty.

You are the average of the five people you spend the most time with. Choose your circle wisely. Surround yourself with people who uplift you and celebrate your beauty, inside and out. And spend less time with those that don’t.


Look at yourself in the mirror, not with criticism, but with love and acceptance. Acknowledge the journey your body has been on, the strength it embodies, the life it has nurtured. Your laughter lines? They’re proof of a life filled with joy. Your silver hair? It’s a crown of wisdom. The stretch marks? They’re the map of your resilience. You are a living, breathing work of art.


Embrace your power. You’ve navigated life’s twists and turns, weathered storms, and emerged stronger. You’re a force to be reckoned with. Let this empowerment reflect in your walk, your talk, your attitude. Confidence, after all, is the most attractive accessory.


This isn’t just about skincare routines or healthy diets, although they are important. It’s about mental and emotional self-care. Surround yourself with positivity, engage in activities that genuinely make your heart sing, nurture your mind, and feed your soul. A happy soul radiates a beauty that no cosmetic product can compete with.


Life has taught you resilience. You’ve faced challenges, overcome obstacles, and grown stronger. This resilience is a testament to your strength, and there’s nothing more attractive than strength of character.

You Are Your Own Kind Of Beautiful

Can you imagine a world where every flower looked the same, where every blossom bore the same color, the same shape, the same scent? What a dull garden that would be. The same logic applies to us. Each one of us brings our own unique beauty to this world. Isn’t it time we celebrated this diversity, rather than trying to fit into a single mold?

In the grand tapestry of life, your beauty is a vibrant thread, adding depth and dimension. It’s time for you to redefine your attractiveness, not by the number on the scale, your dress, or the color of your hair. Define it by your kindness, your resilience, your authenticity.

Our Differences Are What Make Us Beautiful

Imagine a world where everyone looked the same. Boring, right? Our differences are what make us beautiful. By embracing your beauty, you’re not only boosting your self-esteem, but you’re also inspiring others to do the same. As you embark on this journey, remember that confidence is contagious. When you own your beauty, you give others permission to do the same.

Why Not Celebrate The Midlife Journey?

Change is the only constant in life, and aging is a natural part of that change. Each passing year brings with it wisdom, experience, and growth. Isn’t it time you started celebrating this journey, rather than dreading it? I’m turning 50 next year and I am going to celebrate all year round becasue for me now reaching this milestone is incredible and amazing and I hope I have 50 more to go!

Remember, every age has its own beauty, its own charm. The radiance of youth is no doubt beautiful, but so is the elegance of age, the grace of experience, the serenity of wisdom. Each wrinkle has to be a milestone in your journey, each gray hair, a badge of honor.

Midlife: Let’s Change The Narrative

Let’s change the narrative around midlife beauty. Instead of viewing it as a decline, let’s celebrate it as a transformation, an evolution. Let’s shift from a narrative of loss to one of gain. Let’s replace the fear of aging with the joy of growing. After all, you’re not getting older, you’re getting BETTER!

Let’s tell stories of midlife women who embrace their age, who break the stereotypes, who define their own beauty. Because, when we change the narrative, we change the world.

I invite you to break the mold, to shatter those stereotypes, to redefine attractiveness on your own terms. Embrace your beauty, celebrate your journey, and cultivate confidence.

Isn’t it time you broke free from the midlife beauty stereotypes? Isn’t it time you celebrated your beauty and redefined attractiveness? Isn’t it time you start telling a new story, a story of empowerment, a story of beauty in all its forms?

In the end, remember this: Beauty isn’t about looking perfect; it’s about celebrating your uniqueness. You are beautiful, not in spite of your age, but because of it. You are beautiful, not because you fit into a mold, but because you break it. And in case no one has told you recently, YOU ARE BEAUTIFUL JUST THE WAY YOU ARE.

So here’s to breaking the mold, shattering the stereotypes, and redefining midlife beauty. Here’s to celebrating your unique beauty, each and every day. 


My Nugget of Wisdom

Building on a lesson from Dr. Wayne Dyer who remarked, “You cannot be lonely if you like the person you’re alone with,” I want to highlight that the essence of beauty, especially in midlife, begins with self-love and acceptance. This notion is a game-changer for me, challenging my own attitudes towards beauty as I am navigating midlife. And it’s not easy a lot of the time especially when the broader narrative across the media has us finished, done, invisible.

You Cannot Be Lonely If You Like The Person You’re Alone With.”

Dr. Wayne Dyer

Like me, you’ll find that once you embrace who you are, you not only redefine beauty for yourself, but you also shatter society’s stereotypes that have held us back for too long. It’s time you view yourself through a lens of kindness and appreciation, because genuine attractiveness begins within.

Are You Seeking To Break Free From Your Limiting Beliefs?

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in this post you will discover how to transform your years of expertise, now that you're in your prime - into a profitable online venture, never trading time for money again, & succeeding as an online entrepreneur.

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dimple sthankiya,
ceo & founder, voyage & soap


Let's              what it means to
grow and mature as a woman. because                    invisible, OR fading away. NOR ARE YOU FORGOTTEN.

                    you Are important & your potential, is limitless.               we can prove that            is not the end,
but a                beginning.”

Let's              what it means to grow and mature
as a woman. because                    invisible,

                    you Are important & your potential, is limitless.               we can prove that           
is not the end, but a                beginning.”

let's                                  & SHIFT THE PARADIGM Around WHAT'S possible, AS you                        IN your MID-30  , ALL THE WAY TO MENOPAUSE. 



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I'm On a Mission to Revolutionize the midlife experience for women everywhere