Make Money in Midlife: How to Turn Your Passion & Expertise Into Profit

December 16, 2023

Dimple Sthankiya

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 I am on a mission to Revolutionize the Midlife Experience of Women, Everywhere.

I'm an Entrepreneur, a highly sought-after Coach and Wellness Expert. My favourite role in life is being a thriving Solo Mum to my wonderful son and like you, I am navigating Midlife and Perimenopause.

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Hi, I'm dimple

By following the advice in this post you will have a high level blueprint to transform your expertise and passions into profitable business ventures to make more money in midlife.

Imagine making more money and being able to afford all the help and support you need, to run your life the way you want. Enter your housekeeper, virtual PA and part-time nanny. Imagine having enough money, for today, your future and for some of those deeply held dreams you’ve got on your bucket list. Cue arriving into Bora Bora with your family via a seaplane, or meeting Rihanna or Bob Dylan backstage ( as you can see I have very broad musical tastes and you now know two things I have on my bucket list). You know that kind of thing. 

So picture this, What if the things that light you up could also fill up your bank account? Imagine not just earning a paycheck, but designing a life where ‘work’ is your happy place, a space where creativity, fulfillment, and financial success live together. And hey, if you want to do the school drop-offs and pick-ups, who’s to say you need to be stuck in an office? It’s all about freedom, isn’t it? Then you need to make more money.

Your Expertise, Your Profit: The Art Of The Possible

Imagine you’re an artist painting a masterpiece. Each stroke of the brush is an expression of your passion, a passion that could become your profit. Let’s examine the canvas of a few exemplary women who transformed their passions into successful businesses and made more money.

Gwyneth Paltrow – Mastermind Behind Goop

From Oscar-winning actress to wellness visionary, she birthed Goop from her Belsize Park home in North London.

Her genius? Merging modern lifestyle with holistic wellbeing. Goop began as a weekly email newsletter, dispensing fresh, new age advice. It was never just a newsletter; it was the seed of a lifestyle revolution. A daring pioneer, Paltrow made Goop resonate with health and lifestyle enthusiasts worldwide, growing it into a wellness titan.

Today, her journey stands as a bold transition from Hollywood to a flourishing entrepreneurial venture that’s now worth over $250 million. It’s an inspiring testament to how personal passion can fuel a prosperous, influential enterprise.

Goop: Illuminating, transformative, and astoundingly successful.

Sara Blakely – Founder Of Spanx, Self-Made Billionaire

From fax machine hustler to fashion game-changer. She saw a problem, dreamed a solution, and birthed Spanx.

Her ace? Reinventing shapewear. Spanx was more than an undergarment; it was a confidence catalyst.A trailblazer with tenacity. Spanx resonated with women worldwide, turning it into a fashion powerhouse. Blakely’s journey? A bold ride from passion to profits. A testament to how a personal challenge can spark a lucrative revolution.

Spanx: Empowering, transformative, and profitable.

Trinny Woodall – Founder & Face Behind Trinny London

TV host turned beauty pioneer, she brought her sharp style sensibilities to the world of cosmetics. Her goal? To revolutionize makeup routines and empower women with self-confidence.

Her masterstroke? Stackable makeup pots. Portable, customizable, fuss-free. More than just makeup, Trinny sold a lifestyle. A promise of effortless beauty. With infectious charisma and a savvy digital approach, she wove a community around her brand. A genuine passion that resonated worldwide, propelling Trinny London to industry heights.

Trinny’s journey is an explosive tale of passion turned profit. She saw a gap, dared to leap, and turned her passion into a thriving venture. The result? A booming business that empowers as much as it profits.

Melanie Perkins – CEO & Co-Founder of Canva

An Australian graphic design enthusiast who revolutionized the design landscape with Canva.

Her breakthrough? Simplifying design for everyone. Canva wasn’t just a tool; it was a movement towards democratizing design. With her compelling vision and a keen sense of the digital world, she cultivated a global community of Canva users. Her passion? It echoed around the world, turning Canva into a design giant.

Perkins’s journey? A story of transforming passion into a global venture. She identified a need, dared to address it, and set her passion ablaze. The result? Canva, a global phenomenon that empowers and profits in equal measure.

Katrina Lake – Founder & CEO of Stitch Fix 

From business school to fashion disruptor. She weaved Stitch Fix, an online personal styling service changing the way people shop.

Her genius move? Merging data science with personal style. Stitch Fix wasn’t just about clothes, it was about crafting a personalized shopping experience. A visionary, an innovator. She built a loyal customer base around Stitch Fix, her passionate approach resonating with a wide audience. Stitch Fix? Now a major player in the fashion-tech industry.

Lake’s journey is a bold narrative of transforming passion into a thriving business. She identified an opportunity, dared to chase it, and infused her passion into her venture. The result? Stitch Fix, a powerful business that revolutionizes, empowers, and profits.

These women turned their personal passions into profitable businesses, and in doing so, they not only made a name for themselves but also impacted industries and society at large. Their stories serve as a reminder that passion, coupled with determination and the right strategies, can indeed be monetized. ​​Your passion could very well be the next big thing, why not?!


From Passion to Profit: The Masterstroke

Transforming your passion into profit is like carving a statue from a block of marble, it’s about chipping away what’s unnecessary to reveal the masterpiece. So how do you make more money?

Firstly, identify your passion. What wakes you up in the morning? And for me this is the best question: what can you spend hours doing without noticing the time?

Next, find the market need. What problem does your passion solve? This is critical. Forget the build it and they will come mantra. Trust me that doesn’t work. You have to solve a genuine problem and try solving it better than anyone else or in a different way that your customers would appreciate.

From Africa, Folorunso Alakija turned her passion for fashion into a tailoring empire by catering to the elite, untapped market. Today she is a Nigerian billionaire businesswoman and philanthropist. 

From India, Kiran Mazumdar-Shaw turned society’s bias against her into an opportunity to revolutionize the biotechnology industry. Today she is an Indian billionaire entrepreneur, who was awarded the Othmer Gold Medal for outstanding contributions to the progress of science and chemistry. And she also happens to be a Gujarati girl just like me.

Your Unique Value Proposition: Your Signature Offer

Once you’ve identified the need, how do you differentiate yourself from others? That’s your Unique Value Proposition (UVP). It’s like your signature on a painting; it distinguishes your work from others.

Alakija’s UVP was her unique designs and quality, Mazumdar-Shaw’s was the innovative, cost-effective biotech solutions. What’s yours? And how do you envisage it making you more money?

Launch It: Unveiling Your Masterpiece

Once your masterpiece is ready, it’s time to unveil it. This is where marketing comes in. Remember, even the Mona Lisa wouldn’t be famous if nobody saw it. So, build your platform, connect with your audience, and tell your story. And keep telling your story where it will reach your ideal customer consistently. If you want to make money then you have to keep at it, days, weeks, months, years.

Make More Money

So, are you ready to turn your passion into profit? Are you ready to replace the monotonous gray of the everyday grind with the vibrant colors of your passion? Remember, your canvas awaits, and it’s waiting for you to transform it into a masterpiece.

As you embark on this journey, bear in mind the words of the poet Rumi: “Let the beauty of what you love be what you do.” There’s a world of opportunity and prosperity in your passion. It’s time to seize it. After all, don’t you deserve a career that’s as fulfilling as it is lucrative?


My Nugget of Wisdom

I remember a powerful message from Abraham Hicks about appreciating the journey, not just the destination. It struck me profoundly and it has become a cornerstone of my own venture. You see, monetizing your passion and making more money isn’t only about the profit. It’s about appreciating every stumble, every minor win, every ounce of growth you experience along the way.

Feel the thrill in your chest when you’re doing what you love, even when the money hasn’t shown up yet. Acknowledge the love you have for your craft. This is your true wealth. And then watch, as the universe aligns with your joy and the profit naturally follows. 

“Let The Beauty Of What You Love Be What You Do.”

Rumi, Sufi Poet

This path isn’t for the faint-hearted, I know, but for us women in our prime, who’ve braved storms before, it’s not just about making money, but making a fulfilling, lucrative career rooted in love, appreciation, and relentless passion.

Do You Dream Of No Cap On Your Earnings, Even In Your Sleep?

Do you crave autonomy doing what you’re good at and enjoy? Do you want to choose your hours for more quality family time and self-care? Explore my tailored Program ‘Monetise Your Skills & Never Trade Time for Money Again’ now and seize a 20% early bird discount.


in this post you will discover how to transform your years of expertise, now that you're in your prime - into a profitable online venture, never trading time for money again, & succeeding as an online entrepreneur.

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dimple sthankiya,
ceo & founder, voyage & soap


Let's              what it means to
grow and mature as a woman. because                    invisible, OR fading away. NOR ARE YOU FORGOTTEN.

                    you Are important & your potential, is limitless.               we can prove that            is not the end,
but a                beginning.”

Let's              what it means to grow and mature
as a woman. because                    invisible,

                    you Are important & your potential, is limitless.               we can prove that           
is not the end, but a                beginning.”

let's                                  & SHIFT THE PARADIGM Around WHAT'S possible, AS you                        IN your MID-30  , ALL THE WAY TO MENOPAUSE. 



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I am a thriving Solo Mother By Choice

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I'm On a Mission to Revolutionize the midlife experience for women everywhere