London

“When a man is tired of London, he is tired of life; for there is in London all that life can afford.” 

– Samuel Johnson

It’s a famous quote and one that we’ve all heard countless times, but it never loses its magic, does it? London: birthplace of queens, poets and David Bowie, we may be biased (our HQ is here) but we believe it to be the finest city on the planet, hands down. You have to go a long way to beat our good old capital: it’s our first love and you never quite get over your first love.

London is everything you need it to be: the history, the food, the traditionalism, the music, the art, the fashion, the architecture, the innovation and the food (did we mention the food?). But it hands you nothing on a plate, the only way to taste London is to grab it with both hands and show it who’s boss. Only in London can you be so alone in a crowd of thousands. Aside from their wit, Londoners are famous for their uncanny talent for leaving each other be. It has to be the least invasive city we know and oddly yet, at the same time, one of the most welcoming.

Usually, titles such as ‘buzzing‘ or, more lavishly, ‘the city that never sleeps’ have been reserved for New York and it certainly earns these titles. But we’d argue that London not only doesn’t sleep, it barely knows the meaning of the word. The streets are still infused with the spirit of rock ‘n’ roll and to stroll through Soho or Camden on any night of the week is to experience life in all its glorious technicolour. One thing’s for certain: Londoners know how to party.

London’s true multiculturalism means that it’s a melting pot of ideas, innovation and a celebrated leader in business, fashion, art, music and, more recently, wellness. Some of the world’s finest personal trainers, coaches, yoga instructors, meditation gurus, nutritionists and wellness experts are migrating to London’s cobbled streets and it’s not hard to see why.

The city is also healthily green, with its numerous parks, tree-lined Mary Poppins-style streets and the now-cleansed River Thames winding its way through the city’s core. Originally a cluster of connected villages, each borough still maintains that ‘local’ vibe with its own legends and histories, each one a vivid chapter in London’s ever-shifting story. It is not difficult, even as a local, to imagine Victorian chaps playing cricket in shirtsleeves on Clapham Common (indeed, matches are STILL played there each summer), or pennyfarthing bicycles being peddled around Trafalgar Square. London’s history is so rich that it still douses the city in an undeniable charm.

Most excitingly, London has in the past two decades become one of the world’s most esteemed culinary destinations. If you like your food (like us) then London is something of a must-see. From the earthy soul food of Brixton market to the dizzying heights of the frightfully fancy Duck & Waffle on the 40th floor of the Heron Tower, there is so much to taste in London that you may find yourself extending your trip more than once. London is also now more than ever tuned into a healthier crowd, with almost every eatery offering gluten or dairy-free options and the culinary landscape generally getting more creative with healthy choices. See especially London’s long-established and thriving Indian community which is bursting with some of the best curry houses in the world, with newer establishments taking their inspiration from Gujarati vegetarian cuisine.

One of the things that London resolutely teaches us is that to thrive (and not just survive) here, you need to be exceptional. London attracts only the most determined and disciplined individuals and competition in all sectors (wellness, business, design, retail, restaurants) remains fierce. This is awesome because, when you’re surrounded by the very best, you strive to up your game which in turn, equals an ever-increasing level of quality across the board. You know what they say, if you can make it here, you can make it anywhere. They’re not wrong.

Finally, we need to remind you that London is big. Like, REALLY big. Not as big as say Tokyo or Chicago, but big considering that the UK is such a small island. London, in our opinion, is 1,623 miles of winding streets, creative nooks and incredible things that even we haven’t discovered yet. They say that no two days in this city are quite the same and we’re inclined to agree. Our love for London is boundless and we can’t wait to share the impressive wellness credentials of this busy city – somewhere you wouldn’t necessarily expect to find much in the way of zen.

“Let me take you by the hand and lead you through the streets of London. I’ll show you something to make you change your mind.”

 – Streets Of London, Ralph McTell

Download our app to experience our favourite bits of London in more detail. If you know someone planning a trip here in the near future or has just moved to London, then please let them know about us, we might just be able to make it their best trip ever.

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